… was the question on my mind a couple of weeks ago, over Christmas. I was talking to Philippa and her parents, and we were wondering how TV stations managed to calculate their viewing figures – whether it was done automatically, or whether they had some form of survey, or something like that.
Well, I just decided to Google it, and came up with this article from the Guardian. Apparently, viewing figures are calculated by giving a number of people a special piece of equipment which allows them to specify when they’re watching TV and what they are watching. This information is then collected by the Broadcasters’ Audience Research Board Ltd (BARB).
You can find out more info on the BARB Website, if you so wish!